Events

CEM: Exhibition and Event Sales Fundamentals - Sept. 18, 2018

From: September 18, 2018 to September 18, 2018

From: 8:30 AM to: 4:30 PM

Walter E. Washington Convention Center

Location:
Walter E. Washington Convention Center
801 Mt Vernon Place NW
Washington, DC 20001

Time: 8:30 AM - 4:30 PM

Exhibition & Event Sales Fundamentals
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event's features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

Registration:
$299 - Member
$440 - Non-Member

To register, click "Visit Website" below.

Questions:
Should you have any questions, please contact the Chapter Administration office at iaeedc@myassociationhq.com or call 888-919-4677

Thank you to our sponsors:

Events DC

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IAEE Members say...

I am a member of IAEE, and particularly the DC chapter of IAEE, because it is one of the most rewarding and fulfilling experiences I have ever encountered in this Industry. My membership with IAEE has taken me to places that I only dreamed of! Because of IAEE, I have been able to teach CEM classes all over the country and in other parts of the world! The Networking opportunities and the camaraderie of belonging to the DC chapter are HUGE benefits of membership. If I had to prioritize where to spend my “marketing dollars,” my first choice would be with IAEE.
B. Murphy
Senior National Sales Manager, Fern Exposition Services
I have been a member of IAEE for over 30 years, starting with the early NAEM days, to IAEM, and now through IAEE. Throughout this journey, the DC chapter has provided me with invaluable networking opportunities and educational experiences thanks to the incredible peers I've encountered. My interactions within and beyond the chapter have significantly contributed to my growth and have played a crucial role in shaping me into the successful professional I am today at Freeman. Freeman has collaborated with the local chapter in various capacities, and we have greatly valued the opportunity to support and work alongside such exceptional leadership. Our shared commitment is to deliver the highest quality service and education to our customers, incorporating the latest trends and data to ensure mutual success.
Susan D Haning, CEM, CMP
Industry Relationships Director, Freeman
As someone deeply passionate about the world of exhibitions and events, being a part of IAEE holds immense importance to me. I have been a part of the organization for many years and have made some incredible connections and made some valuable friendships along the way. Because of IAEE, I have had the opportunity to teach globally and to have very special experiences that I will always appreciate. I highly recommend that if you are in the industry, you should be involved with IAEE!
Josie Zámolyi Caldwell, CEM-AP, DES
Senior Client Relationship Director, Freeman

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