Navigating the Evolving B2B Exhibitions Industry:
Where We Are Today, Considerations for 2021 and What's Next for 2022

Event Information
Friday, March 12, 2021 | 1:00 PM - 2:00 PM Eastern

Virtual Platform Sponsor

Session Description 

March 13 will mark the one-year anniversary of the National State of Emergency Declaration for COVID-19 which prompted a precipitous halt of live events. The industry immediately flipped into a range of defensive moves to maintain engagement with communities served via digital activities, as well as efforts to maintain cash flow to keep organizations afloat.

There is hope in today's event marketplace, signs there is light at the end of the tunnel. Though how close is the face-to-face industry to that moment of reopening? Which events are apt to open first, and what is the most likely timing?

What factors do organizers need to keep in mind as they ruminate the decision to cancel, postpone, reimagine, or stay the course with their 2021 schedule? Should digital be considered as an alternative, a value-add, or thought of in another way?

This fast-moving session will highlight key trends from CEIR's latest COVID Impact and Recovery Tracker Survey with US B2B exhibition organizers and the Global Virtual Event Trends Series documenting what is typically included in today's virtual events, participation rates and financial outcomes.

Leading the discussion will be Nancy Drapeau, PRC, Vice President of Research with Center for Exhibition Industry Research (CEIR). CEIR's mission is to conduct objective research, monitoring trends in the B2B exhibition industry.

You will learn …

• Where the US B2B exhibition industry is today

• The positioning of digital in the event mix now and outlook for 2022

• Forecast outlook for the industry through 2022 – factors to monitor in the fast-changing business environment

• Considerations for strategic planning moving forward

Note: CEM's you will earn 1 CE for this session

Speaker

Nancy Drapeau, PRC
Vice President of Research - CEIR

Nancy Drapeau, PRC. A 28-year market research veteran with more than 20 years in the business-to-business exhibitions industry. As CEIR's Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash's 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master's in Advanced European and International Studies from l'Institut Européen des Hautes études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association as well as a past participant of the International Association of Exhibitions and Events (IAEE) Future Trends Task Force and member of the Event Industry Council's (EIC) Research Committee. She lives in Maine, with her husband and a border collie named Moxie.

Registration
Pay What You Can - Please click on the "Website" link on this page to be directed to registration.

Questions
Should you have any questions, please contact IAEE DC Chapter Administration at iaeedc@myassociationhq.com